Fishing in an AquariumAre you Deep Sea Fishing … in an Aquarium? by Dan Hughes — CSO and Co-Founder of Broadlook Technologies
Twenty deep sea fishermen work for the same company. Their job is to catch grouper, trout, snapper, sailfish, swordfish and other deep runners of the wide open ocean. Each morning, they get up and put on weather appropriate wardrobe, gather their tools of the trade; fishing pole, tackle box and bait, and then take off to the deep seas. They get to the pier to board their charter boats to venture out into the abundant and untamed waters and game. All 20 of them turn around and sit down on stools and drop their bait and lines into a small aquarium. Broadlook News Broadlook to Release New Technology Solution to Address the Common Problem of “Dirty” Data That Exists in CRM and ATS Systems. It all starts with a brief 9-question assessment and an evaluation of your Data-Plan. Check out our latest article in CRM Magazine, Business Issues Supplement, November 2010. Republished here: Are You Ready for the “Third Implementation”? There is the common, but false belief that a successful CRM implementation is complete once users are up and running and the technology replaces the manual tasks of tracking prospect/customer information. That is certainly a milestone, but not the end of the CRM implementation journey. Invariably, real-world usage leads to requirements not foreseen in initial CRM planning.
Salesforce.com pioneered the AppExchange™ and solved the challenge of the second implementation. Thousands of apps, ready with tested business logic, encompassing millions of lines of code can seamlessly plug into Salesforce to complete the second implementation. Before the AppExchange, companies would find themselves with a total re-engineering effort or CRM failure. Well done Salesforce! |
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Upcoming Free Webinars Sphere of Influence Selling Dec. 29th at 11 AM ET/10 AM CT Did You Know.. Broadlook now offers evening classes for all current clients. The next three classes are: Diver: Dec 1st at 8:30 PM CT “I participated in one of Broadlook’s new evening web training classes. It was great. I strongly recommend it for those in the U.S. that prefer not to take time from their busy day-time schedule.” “Great idea to add evening classes. Many in our group are busy, busy, busy .. the evening classess will not cut into their phone time.” Case Study The Jack De Jong Group, Executive Recruiting Firm “With Broadlook, we can now present 100 candidates to clients in the time it took us to be in front of 50 before. The Jack De Jong Group is an executive search consultancy serving multiple specialty markets. Founder, Jack De Jong spoke with Broadlook about his firm’s experience with the solutions. Jack stated, “We’ve been a Broadlook client for one and half years, and in that time we can attribute a 5x increase in business velocity to using their solutions. It’s just the best prospecting and sourcing technology that we’ve seen in 15 years. It’s not a replacement for our experience, but a welcome accelerator of success in a challenging economy…” Broadlook Suite
MaryAnn Long, Director of Marketing | |||||||||||||||||||
