Featured Article

Are You Happy With the ROI From Your Tradeshow Efforts?

To Improve Results, Apply the “After Show Effect”

by Donato Diorio, CEO of Broadlook Technologies

Has your company’s tradeshow involvement increased again as the economy has improved?

Many businesses that we interact with say “Yes.” So, if you’ve decided to join the trend to get “back into” trade shows, answer this question. Do you want to continue with the status quo of generating leads from your investment or reach a new level of return on investment? Okay, so the answer is obvious. Read on to learn more.

Consider this scenario…

You picked the right trade show, you got people to your booth. You’ve had great conversations and ended up with a pile of business cards. Your sales team is excited!

What next? There are many facets to success at a trade show. elevator pitch, pre-show marketing, booth setup, etc. (If you don’t have a good elevator pitch, here is a blog that can help you. Nailing the 30 second elevator pitch.

Again, I ask…what next? Think about this scenario, it is an important concept. For the sake of this scenario, our fictional vendor is TabletCo. They sell the hottest new Android Tablet for the educational market.

A prospect, Harry, walks up to your TabletCo booth. He loves your product! Harry is excited about using the tablet at the school where he is a History teacher. The school district is large. It is a good opportunity. Some further questioning yields the fact the entire school district wants to have a tablet for each student. Being a conscientious sales rep, you get Harry’s card. You are all set for the follow up…or are you? Read More..

Broadlook News

Product Announcement: Living Lists Are Now Available!

What is a “Living” List?

It’s a regularly updated list, compiled from contact and company data extracted from the deepest source of information available, the Internet. Imagine your dream list of key contacts and companies within your prime target industries, updated as often and whenever you need it, at a fraction of the cost of lists available from your traditional sources. Read more…

Broadlook Employee Highlight

Broadlook Customer Care
La Lon Moore, Client Care Consultant
Top Qualities: Personable, Expert on Broadlook Solutions, High Integrity

LaLon believes in service with a purpose. He listens first, then delivers recommendations to use the right combination of Broadlook tools for each client’s needs.

Are you interested in building targeted marketing lists within very specific niche markets? Do you need to quickly penetrate a top 100 list of accounts to impact this quarter’s sales revenues? Is your objective to fill x number of jobs with the highest quality candidates in a matter of weeks, not months?

These are great examples of how La Lon can help you quickly ramp up with Broadlook tools to solve real business issues. Don’t hesitate to give La Lon a call to address your next Internet research problem. La Lon prides himself on delivering information quickly and accurately, while bringing a smile to your face with the results you will find with Broadlook’s tools.

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Did you know . . .

Broadlook provides data services?

If you are short on resources or time to build a custom list using Broadlook tools, you may be interested in our data services. Call Broadlook to learn more: 877-977-8080.

Recent success stories:

Problem: Large US manufacturer of copy machines wanted to find multiple contacts at their top 6000 prospect companies, along with as many email addresses for the contacts as possible.

Solution: Broadlook found 641,649 contracts at the 6000 target companies, and 192,873 associated email addresses.

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Problem: A large publishing company wanted to expand its penetration in the legal industry. The client identified 600 firms where they needed to find lawyer information including bio, education, specialty, location and contact details.

Solution:Levering its expertise in the legal industry and knowledge of best Internet research practices, Broadlook’s research team located 38,000 contacts with email addresses and information.

“The results allowed us to acieve a 7.1% lift in our business. The ROI was outstanding!”

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