Don't forget about Gus
I want to first thank you for being a member of the Broadlook community. To date, 90% of Broadlook sales come from referrals. While other organizations throw money at advertising, our commitment and support to the Broadlook community has yielded the best compliment that we can receive: word of mouth referrals.
Several times I have attended a trade show and received a "high-five" from a person who uses our technology to eliminate manual research and data entry. Usually, this is not the business owner, but a person who is in the trenches, day after day, doing research, entering information into their ATS/CRM, and making sales.
Let’s refer to this person as Gus. Gus is the lifeblood of an organization. Double the productivity of every Gus and you will increase your sales. Do you understand what Gus does every day? You may understand Gus's assignments; you are probably the person that assigned it to him. But are you intimately familiar with the daily process that Gus follows to accomplish his job? A “just get it done” attitude often leaves Gus doing manual, repetitive tasks, holding him back from growing and gaining new skills.
Broadlook tools have a profound effect on the daily workflow of the average sales rep and researcher. Gus loves Broadlook. If you wonder why, spend a day watching what your people are actually doing with their time.
• Have you provided the right tools to make their workflow seamless?
• Are there portions of their daily tasks that can and should be automated?
• Have you instituted processes that would benefit from a more personal touch?
Finding the right mix between automation and human interaction is an art. Done well, your organization can soar. Implemented poorly, you will have unhappy, unproductive employees that are doing repetitive tasks that should be automated, leaving less time for the things that only a person can do.
Broadlook Technologies now sells seven software products focused on improving marketing and sales professionals productivity to increase sales while reducing your cost/order. I invite you to attend an interactive webinar with me to discuss process improvements in your marketing, sales, and recruiting activities. Reserve your conference room, bring the whole team, order some pizza, and don’t forget Gus.
To attend this event please call us at 262-754-8080 to register.
Donato Diorio
Founder & CEO
Broadlook Technologies
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