Enrich Your Contact Database | What’s in your client/prospect contact database? If you are like many companies, you have a mixture of relevant and irrelevant information:
- Contacts from networking events
- Lists from a tradeshow or professional organization
- A chamber of commerce directory from the web
- A purchased list from a third-party data provider
Typically, even the best-kept database becomes a hodgepodge of disparate companies, usually with a single, somewhat suspect contact at each. Certainly not enough information to effectively penetrate the account. The task to find more contacts within an organization is left to the sales representative – which means more cold calling and research, and less time spent engaging the correct points of contact.
Updating your CRM
Using the Broadlook Suite, you can use the current companies you have in your database, and get the most up to date information, new contacts, and fill in missing records with phones and emails.
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