Company Background:
Dayak is the Recruiting Marketplace that connects employers with a nationwide network of professional recruiters in order to fill jobs faster and more efficiently than ever before. Dayak was founded on the belief that corporate America needs a better recruiting solution to find great talent and the options available for finding talent today are inadequate.
Dayak's business model is to connect employers with the recruiters that understand their needs and compete for the business. The result is more quality candidates are found in a shorter amount of time at a competitive price.
Challenge:
The key to Dayak's business model is to bring the scale and quality of employers and their job requisitions to "the Recruiting Marketplace" to drive value for their employers and recruiters. For Dayak, they needed a solution that would help them target the right companies and the right contacts within those companies to make them aware of their services.
Solution:
Dayak needed to create a targeted list of prospects, identifying the key contacts and intelligence on hiring managers and HR professionals at these companies. The outcome helps create the quality and scale of clients for "the Recruiting Marketplace." Dayak turned to Broadlook, the leader in technology and services, to create company and contact intelligence from real-time sources.
Dayak purchased a configuration of Broadlook's suite of products, including Profiler, Eclipse and Market Mapper.
Results:
Dayak has seen its sales, marketing and results grow significantly. "We have been able to quadruple our marketing efforts, and quadruple our results using Broadlook's suite of products, " says Chrissy Laughlin. "We used to spend hours targeting companies and finding the right information. We can do the same efforts in minutes today."
Broadlook's capabilities, including creating exclusive target lists of companies and then filtering by key titles, has had a major impact on Dayak's business. "It is a lifeline we could not be without. Not having Broadlook's solutions would be like not having our arms or legs at this point."
Time savings and increased marketing efforts are only part of the impact Dayak has seen. When asked to estimate the impact to their business, Ms. Laughlin indicated, "We have been able to post over 30 jobs in under 3 weeks. We have estimated that our return on investment is easily over 6 times. The products very quickly paid for themselves and much more."
"We would not have the success we have had without Broadlook. Bar none, the support we have received from their team has been superior to anything else we are using."
