Company Background:
Burke Research Services (member AIIP) offers business research, competitive intelligence and Internet marketing expertise to thebusiness community. Using online resources, the telephone and manual search techniques, Burke Research Services finds the information their clients need to achieve success.
Challenge:
Burke Research Services needed a way to get the most up-to-date intelligence for their clients. In most cases their clients are looking for companies that are a specific size, have a certain number of employees, or are in a particular geographic area. While these demographic criteria can be found through traditional database providers, the level and relevancy of the contact informatio provided is often poor while the general company information is not often found in one place.
Burke Research Services would take the demographic critiera and use both the Internet and telephone to manually find the most up-to-date information possible. This was a very labor intensive, time consuming approach.
Solution:
Burke Research Services knew they needed to find a more effective way to target, capture and integrate real-time information for competitive intelligence, Internet marketing and lead generation. They turned to Broadlook for a solution.
Based on their needs, Broadlook identified a solution that included ProfilerX, combining the best of real-time information from corporate websites, newsgroups, and press releases with the traditional power of Hoover's premium database.
Results:
The Broadlook solution has had a significant impact for Burje Research Services in terms of ease, efficiency of process and cost effectiveness. "Having Broadlook's ProfilerX has changed what we are able to do," said Charlene Burke, President of Burke Research Services. "Before ProfilerX, a client project would take two weeks. We can now deliver it in three days."
Not only can Burke get to the best information faster, but it has changed their research approach. "In the past, for us to get the level of information we needed for our client, we would have to go to two, three or four different sources," said Ms. Burke. "Now we get the same level of real-time information brought togetherin just one place."
When asked what the business impact has been for Burke Research Services, Charlene had this to say, "ProfilerX has paid for itself in about 5 weeks. I find this incredible because in general, a great return on investment for a software tool is considered one to two years. Broadlook blows everything else away."
